Introducing Park Lager—a beer for the people's park
We’re excited to share a new collaboration with Schlafly Beer!
Schlafly Beer has brewed a new beer specially for the park called Park Lager. It is available at Schlafly brewpubs and local grocery stores.
“A beer by park people, for park people,” said Schlafly. The light and drinkable American-style lager will help raise awareness around park membership and encourage Schlafly Beer fans around the city to become members of the park.
Photo by Schlafly Beer
Behind the Beer
With a smooth taste and rich golden color, it is easy to enjoy by beer enthusiasts and casual drinkers alike—a true brew for the people’s park.
Schlafly's Lead Brewer, Jared Williamson explains the beer’s profile. “Our brewing team had the opportunity to sit down with the horticulture and forestry teams in June to brainstorm the beer. One big takeaway was how approachable and welcoming the park is—it’s a space for everyone. We wanted the beer to reflect that."
Schlafly added a touch of honey malt for sweetness and character as well as a nod to our beekeeping program. For the hops, they included Chinook to bring a bit of woody notes to reference the trees, and Hallertau Blanc hops for an aromatic floral component like the flowers in the park.
About the Design
Plus, the amazing artwork on a four-pack of cans illustrates different iconic Tower Grove Park scenes: Ruins, Music Stand, Turkish Pavilion, and everyone’s favorite catalpa tree.
Schlafly’s Lead Designer Sarah Frost explains, “We spent a morning scouting different landmarks that we wanted to focus on. The labels are meant to transport you to a certain spot in the park. Each label showcases a landmark and its surrounding beauty with plants, trees and greenery. The hope is that customers can enjoy Park Lager near each of the spots depicted on the cans.”
Matching Memberships
There's more! Schlafly will generously match all membership gifts during our Fall Membership Drive. That's twice the impact to help the park. Already a member? You can renew or upgrade your membership to have it doubled.